HYGH City Network – advertising in the heart of the city

Bring your campaign
into the heart of the city.

Book now

Start your campaign.

As smart as
online advertising.

With HYGH you book your outdoor campaign smartly and flexibly — anywhere in the city. No long lead times, live in seconds. 100 % in motion.

1

Consultation & objective

Together we define your objective and your audience. You tell us what you want to achieve — we recommend the right media strategy.

Personal consultation
2

Clip production

Do you already have a clip, or should the HYGH Agency produce one? We deliver a creative that really works in public space.

Go to HYGH Agency
3

Locations & offer

You choose the locations for your campaign — or we advise you. You receive your offer, then the campaign goes live.

Personal consultation

Personally
there for you.

Your personal account executive guides you through every step — from media strategy and location selection to the final offer.

Andreas Salewski — Senior Key Account Manager at HYGH
Andreas Salewski · Senior Key Account Manager

Programmatic Buying.

Your campaign, more adaptable than ever.

You set the parameters — location, time, audience, weather. Which creative plays when and where is decided by the technology in real time. Book through your own DSP or through us, with no minimum term and a start within minutes.

UNIQLO HEATTECH campaign on a HYGH City Network display
Weather Targeting Above 12 °C Berlin, Uhlandstraße
UNIQLO HEATTECH campaign on a HYGH City Network display, snow on the pavement
Weather Targeting Below 12 °C Berlin, Libauer Straße

Same campaign, two creatives: each location played the one that matched the measured temperature.

What you gain over a classic fixed booking.

Booking benefits

  • Direct audience targeting through data-based targeting
  • Less wastage thanks to relevant delivery
  • Current events (weather, traffic, news, etc.)
  • Dynamic and flexible campaign delivery

Targeting parameters

  • Places (cities, districts, postcodes, single locations)
  • Location categories (networks, type of location, location tags)
  • Time (month, week, day, hour)
  • Use of your own data, e.g. mobile, geo and customer data
  • Audience data via Adsquare

Booking options

  • Programmatic Guaranteed
  • Preferred Deals
  • Managed service via HYGH

Net CPM: City €15.40 · POS €11.00 · Premium €8.00.

Plan a campaign

DSPs through which HYGH can be booked:

For more information, talk to us or simply email: programmatic@HYGH.tech

Interested?
Let us know.

Tell us briefly what it's about. We'll get back to you within 24 hours with a concrete proposal for your campaign.

Book now.

Interested?
Let us know how we can help.

Tell us briefly what it's about. We'll get back to you within 24 hours with a concrete proposal for your campaign.
“We do without unnecessary bureaucracy, lengthy processes and complicated cost structures.”
Robert Neumann
Sales Director

Couldn't reach us, or have other questions? Write to us.

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